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In the 20th century humanity consumed products faster than ever, but this way of living is no longer sustainable. This new and important book shows how technological advances are driving forms of 'collaborative consumption' which will change forever the ways in which we interact both with businesses and with each other. The average lawn mower is used for four hours a year. The average power drill is used for only twenty minutes in its entire lifespan. The average car is unused for 22 hours a day, and even when it is being used there are normally three empty seats. Surely there must be a way to get the benefit out of things like mowers, drills and even cars, without having to carry the huge up-front costs of ownership? There is indeed. Collaborative consumption is not just a buzzword, it is a new win-win way of life. This insightful and thought-provoking new book by Rachel Botsman and Roo Rogers is an important and fast-moving survey of the dramatic changes we are seeing in the way we consume products. Many of us are familiar with freecycle, eBay, couchsurfing and Zipcar. But these are just the beginning of a new phenomenon. Rachel Botsman and Roo Rogers have interviewed business leaders and opinion formers around the world to draw together the many strands of Collaborative Consumption into a coherent and challenging argument to show that the way we did business and consumerism in the 20th century is not the way we will do it in the 21st century.
- Amazon Sales Rank: #1358741 in Books
- Brand: imusti
- Published on: 2011-02-01
- Original language: English
- Number of items: 1
- Dimensions: 9.21" h x .91" w x 6.02" l, .88 pounds
- Binding: Paperback
- 304 pages
- HARPER COLLINS PUBLISHERS
From Publishers Weekly Business consultant Botsman and entrepreneur Rogers track the rise of a fascinating new consumer behavior they call "collaborative consumption." Driven by growing dissatisfaction with their role as robotic consumers manipulated by marketing, people are turning more and more to models of consumption that emphasize usefulness over ownership, community over selfishness, and sustainability over novelty. A number of new businesses have emerged to serve this new market, exploiting the ability of the Internet to create networks of shared interests and trust and to simplify the logistics of collective use. Businesses such as bike-sharing service BIXI; toy library BabyPlays; solar power service SolarCity; and the Clothing Exchange, a clothing swap service, help users enjoy products or services without the expense, maintenance hassle, and social isolation of individual ownership. Part cultural critique and part practical guide to the fledgling collaborative consumption market, the book provides a wealth of information for consumers looking to redefine their relationships with both the things they use and the communities they live in. Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Review "People are normally trustworthy and generous, and the Internet brings the good out far more than the bad. That's the big observation from my day job, customer service, for fifteen years. We're seeing an explosion of modest businesses where people help each other out via the Net, and What's Mine is Yours tells you what's going on, and inspires more of the same." - Craig Newmark, Founder of Craigslist "What can the next wave of collaborative marketplaces look like? Botsman and Rogers answer this question in a highly readable and persuasive way. Anyone interested in the business opportunities and social power of collaboration should consider reading this book." - Tony Hsieh, author of Delivering Happiness and CEO of Zappos.com, Inc. "After listening to a thousand tirades against the excesses and waste of consumer society, What's Mine Is Yours offers us something genuinely new and invigorating: a way out. Anyone interested in the emerging economics of collaboration will want to read this profoundly hopeful book." - Steven Johnson, author of The Invention of Air and The Ghost Map. "At a moment of general gloom, Rachel Botsman and Roo Rogers have offered a convincing, charming and in every sense collaborative account of how the new networks that have disrupted our lives are also likely to alter them, and entirely for our good. They offer not just a prescription for parts of our ailing economy, but a new vision of what 'consumerism' can be: not just a form of slavery to objects, but a thing in itself positive, progressive and pleasure-giving." - Adam Gopnik, author of Paris to the Moon and Through the Children's Gate "Much of what we most value is created with other people, through relationships. Friendship, care, love, recognition are not delivered to us in a package. That's why What's Mine Is Yours charting Collaborative Consumption is such a vital guide to how we can live more successfully. " - Charles Leadbeater, author of We-Think
From the Back Cover
The recent changes in our economic landscape have notably exposed and intensified a phenomenon: an explosion in sharing, bartering, lending, trading, renting, gifting, and swapping. From enormous marketplaces such as eBay and craigslist to emerging sectors such as peer-to-peer lending (Zopa) and car sharing (Zipcar), Collaborative Consumption is disrupting outdated modes of business and reinventing not only what we consume, but how we consume.
While ranging enormously in scale and purpose, these companies and organizations are redefining how goods and services are exchanged, valued, and created—in areas asdiverse as finance and travel, agriculture and technology, education and retail. Traveling among global entrepreneurs and pioneers and exploring rising ventures as well as established companies adapting to these opportunities, the authors outline in bold and imaginative ways how Collaborative Consumption may very well change the world.
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